Content with Olivia

MISSION

Content strategy made simple

AVAILABILITY

March 2024 onwards

01

Hello. I’m

Olivia

I’m a Content Strategist with over 10+ years experience of working with businesses, large and small, to deliver on-point content in a sustainable way.

  • Timeline Content
    2019

What you write

Today more than ever it’s about being authentic. We’ll look at the substance behind your content and how it links back to your broader business strategy.

How you publish

Being able to publish high quality content fast is important for all organisations. We’ll review the workflow required to get content live, critically assessing the friction points which slow you down.

Easy to find content

There’s no point in creating amazing content if your users can’t find it. Using data and user research we can map user journeys and validate our thinking against Treejack testing.

Decision-making

Who makes the decisions in your organisation around what is and isn’t published? Looking at your content governance is the best way to ensure your content stays fresh and up to date.

Empowering you to deliver sustainable content

I provide a versatile and interactive approach to content strategy; understanding the scale your ambition, benchmarking your current position and providing the right guidance to help you make small but positive steps forward.

I’ve spoken to so many organisations whose website has grown out of control, it’s costing them the trust of their users and it becomes a huge financial burden. It’s much better to take a preventative approach and put the right measures in from the start.

And if you’re one of those organisations who have a beastly website that needs taming, then there are positive steps forward you can take, but it all starts with a clear strategy. 

Experience

  • Methodical, tried-and-tested content strategy for government, not-for-profit, or pirvate sector. This is a versatile approach that can be scaled around the needs of the client, it involves data analytics, collaborative and creative workshops and a clear roadmap providing quick wins and long term goals to boost content performance.
    2023
  • UX Content Lead at Manifesto, a leading digital agency in the charity sector
    2020
  • Content Lead at NHSX during the peak of Covid-19, delivered a new digital service in less than 2 weeks
    2020
  • Content Designer at the University of Southampton, delivering an object-oriented UX approach to higher education
    2019
  • Content Lead at Department for International Trade, during the build up to Brexit. Helping to shape out business guidance for exporters and importers.
    2018
  • Lead Content Strategist at Food Standards Agency in the redesign of food.gov
    2017
  • Lead Content Designer at NHS Blood and Transplant, improving the guidance and advice to clinicians involved in donation and transplant
    2016
  • Launched my copywriting business, creating original content for small to medium businesses
    2015

Cover letter

As an experienced content strategist, I understand what it takes to deliver meaningful and authentic online experiences. But as a qualified Executive Coach, I also understand how people, teams and businesses need to foster change in order for content to flourish.

I’ve supported a number of large government organisations to articulate and clarify their core messaging. Through targeted research, effective prioritisation and a user-centred design practice, I’ve helped my clients to create scalable and achievable change through a focussed strategy and clearly marked roadmap.

The people I work with like the following things about me: positive energy facilitating workshops, ability to communicate with a variety of people, ability to zoom in and out of the detail to work in teams and leaders alike.

Get in touch

If you’ve got an upcoming project that you’d like to work with me on then send me a message through the contact form.

We’ll book in an introduction call to discuss what your main challenges are and I can talk through my approach. We’ll cover off high-level timelines and if it’s all good, I’ll send over a contract and we’ll get the work booked in!

ADDRESS: Rengen House, Bath
EMAIL: hello@contentwitholivia.com